Company Overview

Founded in 2020, Natuur is a leading manufacturer of personal care, home care, and specialty foods, combining efficacy with Ayurveda-inspired formulations. Our 250+ in-house SKUs cater to diverse consumer needs across life stages and environments.

Operations & Infrastructure

• Manufacturing: GMP-certified facility at HSIIDC Udyog Kunj, Alipur, on the Delhi-Mumbai Expressway.
• Expert Teams: Dedicated R&D, business development, and marketing units ensure innovation and agility.

Market Presence

• E-commerce: Available on Amazon, Flipkart, Meesho, FirstCry, Sushain, Nykaa…..Walmart 
• Offline Growth: Expanding into Tata 1mg, 98.4, LFRs.
• Quick Commerce: Collaborations with Blinkit to boost visibility and sales.

Financial Performance & Growth Strategy

• Turnover: On a steady growth path.
• Revenue Expansion:
• D2C Growth: Strengthening website, digital marketing, and customer engagement.
• B2B & Retail: Targeting hospitality, healthcare, and premium supermarkets.
• Exports: Entering key international markets.

Expansion Plans

• Scaling Production: Establishing an ancillary unit and acquiring industrial land at SIDCUL, Kashipur.
• Technology & Automation: Investing in AI-driven quality control and smart manufacturing.

Investment & Valuation

• Self-funded & Family-Owned: Financially independent with strategic partnerships under consideration.
• Valuation Strategy:
• Brand Expansion: Influencer collaborations, loyalty programs, and patents for formulations.
• Market Penetration: Strengthening domestic and international presence.
• Diversification: Entering nutraceuticals, herbal remedies, and high-end grooming.
• Projected Valuation: Estimated at 50X current turnover, subject to formal verification. (Confidential ) 

Competitive Edge

• End-to-End Expertise: From formulation to distribution, ensuring quality and control.
• Rigorous Quality Standards: Consistently delivering premium, effective products.
• Market Insight: Tailored strategies for the Indian and global consumer base.

Innovative Home Care

Our Macrocarpal A-enriched home care range offers proven antibacterial efficacy, making it ideal for hospitals, airports, and corporate spaces.

Commitment to Excellence

With a focus on innovation, scale, and market expansion, Natuur is poised to become a marquee brand, delivering exceptional quality and business value.