Our Story

In the hushed whispers of the earth, where the wind carries secrets from ancient forests, there lies a quiet truth: Nature knows best. Inspired by the Dutch word for Nature, NATUUR is not merely a brand—it is a love letter to the untamed beauty of the world around us. A gentle but powerful reminder of the primal connection we share with the earth, its rhythms, and its wisdom. NATUUR was born from a growing awareness—a realization that the everyday products we invite into our lives are laced with synthetic chemicals, silently infiltrating the delicate barrier of our skin. The body’s most expansive and absorbent gland, our skin, can only fight so much. And when these toxins find their way through, they leave invisible traces. But what if there was a better way? A way to return to something purer, something more elemental? NATUUR began as a sanctuary—a space where knowledge of ancient healing traditions and wellness practices from Ayurveda, nature cure, and plant-based nutrition converged. Here, the notion of beauty shifted, becoming something far more holistic—a movement rooted in conscious living and sustainable choices. What started as a forum to explore this rich wisdom quickly grew into a promise: to craft luxurious, pure, and effective products that would nourish not just the body, but the spirit.

At Natuur, we believe beauty should nurture, not endanger. With over 80% increase in childhood asthma and a 74% rise in childhood leukemia in the last four decades, the unseen consequences of daily chemical exposure are undeniable. Natuur was created as an antidote — a conscious, luxurious alternative rooted in nature’s purity and time-honored wisdom. Every product is meticulously crafted using therapeutic-grade essential oils, premium plant butters, and organic, food-grade powders, free from harmful synthetics. From season-specific body care to tailored serums and refreshing home essentials, our range is designed to restore balance, energize the senses, and reconnect you to nature’s effortless healing. This is beauty reimagined — pure, potent, and uncompromising.

Atul Marwaha, a soldier by training and entrepreneur by instinct, brings a rare blend of discipline, resilience, and soulful leadership to Natuur. An alumnus of IIM Ahmedabad, his journey has spanned from army life to real estate and corporate offices, eventually leading him to co-create Natuur — a clean-label brand built on authenticity and conscious living. Atul’s vision extends beyond skincare into sustainable living with Kasha Vineyard, a mindful retreat in the Himalayas where nature, simplicity, and community thrive in harmony.

Together, Sunmeet and Atul have shaped Natuur into more than just a brand — it’s a philosophy. A promise to offer better ingredients, better intentions, and better wellness to every home it touches.

Each NATUUR product is a reflection of this promise. Carefully curated, meticulously handcrafted, and rooted in the earth’s deepest secrets, we offer nothing less than the finest offerings for your skin, your home, and your world. Every ingredient is sourced with intention, each formulation free from toxins, synthetics, and anything that would compromise the integrity of nature’s beauty. From the delicate luxury of sulfate-free shampoos & handcrafted beauty bars to the fierce protection of our macrocarpal-enriched floor cleaners and the golden richness of our artisanal honey, every product is crafted in small batches, ensuring purity, potency, and freshness. Each label tells a story—a story of timeless wisdom, ethical sourcing, and the quiet revolution we are creating, one product at a time. At NATUUR, we believe that beauty is a sacred ritual—a moment of reverence for the earth, for the purity of what it gives us, and for the life we live within it. Our mission is simple: to empower you to live with intention, to choose with purpose, and to embrace the beauty that comes from within. At NATUUR, we are more than a brand—we are a force. A force that ignites awareness. A force that drives sustainability. A force that reconnects you to the earth’s soul and the age-old wisdom it whispers.